You are not satisfied with your photography sales? Read this article and discover the one thing that every photographer must do to improve its sales!
The truth is that sale is not the favorite activity of the artists and photographers. Yes, everyone wants to sell their products and services, but not everyone wants to do sales.
So, is it possible to improve your sale without selling or without knowing how to sell? You can easily sell your work online with proper marketing and advertising and let the photos sell themselves. But, this usually doesn’t lead to customer assignments. In order to increase your offline sale, there is only one thing that every photographer must do and this is what we are going to share in this article.
Additional Reading: Stock photography
The secret is – You must ASK for the sale. Even though it may sound funny to you, it is true. A lot of people don’t really know when to say yes or I want this or I need this. Generally, the potential client waits until the seller gives them a permission to purchase. Alternatively, they may leave, even if they are interested in booking your photography services now.
It is really important to ask for the sale, once you meet your potential client. If you don’t ask, the client may never purchase your products or book your services or the sale process will delay until the client consults with their spouse, children, friends or co-worker – who may or may not give them a clear permission. Always ask and close the sale from the start.
There are many ways to approach your clients and ask them for the sale. How you approach your audience is entirely up to you. This is the point where your personality and skills come into play.
The common reason why photographers don’t ask for the sale is fear. They all fear that the answer is going to be NO. If you think about it, it is helpful if someone says no because it allows you to move on to the next potential client.
Remember, the more clients you talk to, the greater the chances are of improving your sales. So, give everyone permission to buy from you and to book your services and refer your business. Give them a permission to share the positive news about your amazing work.
— Darren DeMatas (@DarrenDeMatas) 23 de mayo de 2017